SECTION A: ANSWER TWO QUESTIONS ONLY 1 QUESTION ONE The Balanced Scorecard (BSC) is a method of making business goals explicit to all employees within a company and linking these to the overall strategy and mission of the company using performance measures Required: (A) Briefly describe the four perspectives on business performance captured by the Balanced Scorecard approach. (20 marks) (B) Discuss one of the four perspectives in more detail. Suggest three possible suitable measures for this perspective in the airline, Ryanair (15 marks) (C) Briefly discuss the four levers of control as described by Simons (1995). (15 marks) (Total: 50 marks) SECTION A: ANSWER TWO QUESTIONS ONLY 1 QUESTION ONE The Balanced Scorecard (BSC) is a method of making business goals explicit to all employees within a company and linking these to the overall strategy and mission of the company using performance measures Required: (A) Briefly describe the four perspectives on business performance captured by the Balanced Scorecard approach. (20 marks) (B) Discuss one of the four perspectives in more detail. Suggest three possible suitable measures for this perspective in the airline, Ryanair (15 marks) (C) Briefly discuss the four levers of control as described by Simons (1995). (15 marks) (Total: 50 marks)