Section A - Buyer Persona for Nykaa

I. Carefully review the following articles on the brand purpose and business fundamentals for Nykaa:

Articles 1:

https://brandequity.economictimes.indiatimes.com/news/marketing/nykaa-reveales-its-omni-channel-content-and-guided-selling-strategy/70841130

Article 2:

https://inc42.com/startups/inc42-upnext-nykaas-secret-sauce-for-building-a-brand-synonymous-to-beauty-in-india/

Articles 3:

https://vue.ai/blog/leaders-in-retail/nykaa-a-beauty-industry-disruptor/

II .Visit the online store of Nykaa (https://www.nykaafashion.com/?utm_content=ads&utm_source=GooglePaid&utm_medium=Search&utm_campaign=Search_NykaaFashion)

Note the product portfolio they offer online

With the information gathered from (I), (II), and any other secondary research (e.g., industry reports, news articles) build any one buyer persona for Nykaa. Note that the buyer persona should include:

- Demographic and psychographic information

- Their goals

- Objections and challenges they face