Section A - Short Essay Questions. [50 Marks] Answer FIVE (5) Questions only. Each question carries 10 marks. (1) Define international marketing and marketing. What is the difference (10 Marks) between them? (2) Define cultural imperatives, cultural electives, and cultural exclusives. (10 Marks) (3) Define the terms market economy, planned economic systems, and mixed (10 Marks) systems. (4) What is the relationship between intellectual property protection and (10 Marks) economic development? (5) Define price elasticity of demand, elastic demand, and inelastic demand. (10 Marks) (6) Briefly describe any TWO (2) the traditional advertising appeal formats. (10 Marks)