SECTION B Long Answer Question [1x20=20] 1. Study the given case carefully and answer the questions asked at the end. Rise and Fall of Kodak Kodak, which ruled the imaging industry through innovation for more than a century, found itself facing tough times in the early 2000s. The company lost focus by diversifying into many products and also failed to keep in touch with the changing needs of the consumers. Though a pioneer in the digital space, the company failed to take the initiative and capitalize on the digital business due to fear of cannibalizing (use existing spare part of machine) the existing product lines. The company slowly started moving into the digital space but found that it was too late and the competition had become formidable. The company realigned its business model and brought in top executives from outside in a bid to recapture lost ground. Questions: A. Analyze and explore the reason behind Kodak poor business performance and fall. [10] B. According to population ecological model suggest any four strategies to Kodak for competing in the resource environment. [10]