SECTION C: Case study (40 marks) FROM YOUTUBE TO RESTAURANTS Your friends, Maria has YouTube channel, where she shares recipe. She has 700 thousand followers (with different background) and her channel has gone viral due to a few reasons. One of the reasons is she speak multi language fluently and the recipe got good feedback from the followers. Maria got most attentions when commentor in social media compliment her on an effort to occupy the spare time during MCO and gain income at the same time. She has decided to open a restaurant but did not write any marketing plan. As a result of pandemic covid 19, the Malaysian has a new norm to be practice. There are strict SOP for business operations. Propose her a marketing plan. The marketing plan must consider the major change of consumer behaviour and marketing environment due to covid19. The YouTube will provide importance information about market segmentation and understand the marketing plan. The marketing plan should consist of: a) State and create the restaurant objective and mission b) Prepare the SWOT analysis Selecting target market- demographic. d) State hositioning statement (5 marks) (10 marks)