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Section I (Business) 1. You will start a new small business depending on e-commerce, as a simple e-tailer, business model. You are requested to: a.

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Section I (Business) 1. You will start a new small business depending on e-commerce, as a simple e-tailer, business model. You are requested to: a. Describe briefly the e-commerce business you are going to propose including i. Brand name ii. Product characteristics b. Set vision and mission c. Describe the below business factors Value proposition ii. Revenue Model iii. Market Opportunity (Describe your target audience try to give some real demographic figures) iv. What your competitive advantage d. Make the initial SOWT analysis e. What are the main functionalities of your business website and what will is the IS needed for each of them? f. What will be the needed startup budget that cover the main items of HW, SW, telecommunication, hosting, design, HR, management, ? (Attach as an excel sheet). . How you will raise capital needed for your e-commerce business? Set a Multi-Channel Marketing plan (including select the right marketing channel/tool from online, offline, social and mobile marketing). i. What is the pricing strategy you will adopt? Section 2 (Technical). For the e-commerce business you describe in the above points: 2.-Go to the website of Wix, Weebly, or another provider of your choosing that allows you to create a simple e-tailer website for a free trial period. Create a website. The site should feature at least four pages, includinga home page, product page, shopping cart, and contact page. Extra credit will be given for additionalcomplexity and creativity. Submitting The e-tailer website is just an idea (not necessary an existing business) for future success business, you need to 1. You need to send section 1 as softcopy at Ritaj by 10th June 2023. (Apply what we took in the class in the first three chapter in your e-commerce business idea). 2. Send the link of the website you created in section 2 in Ritaj with username and password. (Create a dummy email for creating the website). 3-Group's presentations will be assigned after the project's delivery

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