Section I - Industry Description

This section will feature an overview of the industry that you are analyzing. You will think about and describe the good along with the base for those who would purchase your good.

Some things to consider, or to help with this section:

• What good/industry are you analyzing?
• Who would be the target crowd for this good?
• Is this industry national, regional, or only within one metropolitan area?

Section II - Industry Market Structure

This section looks at how the market structure of your industry. Recall the market structures we saw are competitive market, monopolist, monopolistic competitor, and the oligopolist. Your market will more than likely be a monopolistic competitor or an oligopolist, but as you zoom in or out, you might see resemblance of a competitive market or a monopolist.

Questions to consider:

• What market structure best describes the market for your good?
  • Does this change if you close in on a certain area, or look at a bigger picture?
• What are the major firms in your industry or that produce your good?
• What does pricing, and profit margins, look like in this industry?

Section III - Industry Externalities

In this section, we will consider externalities that come about from your industry. The two types of externalities are positive and negative. For this section, you may need to think outside of the box a little bit.

Questions to consider:

• What externalities come from your good or industry?
  • Positive?
  • Negative?
• Does your industry face any regulations or subsidies to help with these externalities?

Section IV - Industry Competitiveness

This section will think about the competition faced in your industry, and the regulations that stem from efforts to maintain competition.

Questions to consider:

• Does your industry face any skepticism from the FTC for competition?
• Would two large firms in your industry merging be problematic in any ways?
• Do certain firms hold trade secrets or any other important types of intellectual property rights?

Section V - Your Thoughts/Conclusion

This section is your opportunity to share your thoughts on the industry, and reflect on if your thoughts have changed, even slightly, when completing this project.

• What are your takeaways about this industry?
• Do you think your industry should have more or less regulations of any kind?
• Is there any thoughts that did not get covered from the prompts in this project?