Question
SECTOR: Banking Industry COUNTRY: United Kingdom __________________________________________________________________________________________________________________ As a newly promoted marketing executive of BANKING SECTOR in the UK Your marketing director has asked you
SECTOR: Banking Industry
COUNTRY: United Kingdom
__________________________________________________________________________________________________________________
As a newly promoted marketing executive of BANKING SECTOR in the UK
Your marketing director has asked you to undertake a report on an environmental analysis of the BANKING SECTOR to making use of the relevant models and frameworks to help understand the organisations situation in this current environment. You are to evaluate these models in the process of undertaking the marketing audit to help your marketing director to determine the opportunities for your BANKING SECTOR.
__________________________________________________________________________________________________________________
MAKE A REPORT ON BANKING INDUSTRY IN THE COUNTRY UNITED KINGDOM.
REPORT CONSIST ON FOLLOWING DETAIL POINTS
__________________________________________________________________________________________________________________
1- INTRODUCTION
1.1 Objectives of marketing plan
2- BCG MATRIX (ONLY BANKING INDUSTRY)
- Stars
- Cash Cows
- Dogs
- Question Mark
3- MARKETING MIX (ONLY BANKING INDUSTRY)
- Product
- Price
- Place
- Promotion
4- MARKET DEVELOPMENT STRATEGIES (ONLY BANKING INDUSTRY)
- Ansoff Strategy Matrix
- - Market development
- -Market Penetration
- -Product Development
- -Diversification
- STP
- -Segmentation
- -Targeting
- -Positioning
5- CONCLUSION
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