See if you can identify the value chain relationships that make the businesses of the following companies related in competitively relevant ways.

In particular, you should consider whether there are cross-business opportunities for (1) transferring skills/technology, (2) combining related value chain activities to achieve economies of scope, and/or (3) leveraging the use of a well-respected brand name or other resources that enhance differentiation. Pick only one among three.

Bloomin Brands

Outback Steakhouse

Carrabbas Italian Grill

Bonefish Grill (market-fresh fine seafood)

Flemings Prime Steakhouse & Wine Bar

LOral

Maybelline, Lancme, Helena Rubinstein, essie, Kiehls, and Shu Uemura cosmetics

LOral and Soft Sheen/Carson hair care products

Redken, Matrix, LOral Professional, and Kerastase Paris professional hair care and skin care products

Ralph Lauren and Giorgio Armani fragrances

Biotherm skincare products

La RochePosay and Vichy Laboratories dermo-cosmetics

Johnson & Johnson

Baby products (powder, shampoo, oil, lotion)

Band-Aids and other first-aid products

Womens health and personal care products (Stayfree, Carefree, Sure & Natural)

Neutrogena and Aveeno skin care products

Nonprescription drugs (Tylenol, Motrin, Pepcid AC, Mylanta, Monistat)

Prescription drugs

Prosthetic and other medical devices

Surgical and hospital products

Acuvue contact lenses