Question
See if you can identify the value chain relationships that make the businesses of the following companies related in competitively relevant ways. In particular, you
See if you can identify the value chain relationships that make the businesses of the following companies related in competitively relevant ways.
In particular, you should consider whether there are cross-business opportunities for (1) transferring skills/technology, (2) combining related value chain activities to achieve economies of scope, and/or (3) leveraging the use of a well-respected brand name or other resources that enhance differentiation. Pick only one among three.
Bloomin Brands
Outback Steakhouse
Carrabbas Italian Grill
Bonefish Grill (market-fresh fine seafood)
Flemings Prime Steakhouse & Wine Bar
LOral
Maybelline, Lancme, Helena Rubinstein, essie, Kiehls, and Shu Uemura cosmetics
LOral and Soft Sheen/Carson hair care products
Redken, Matrix, LOral Professional, and Kerastase Paris professional hair care and skin care products
Ralph Lauren and Giorgio Armani fragrances
Biotherm skincare products
La RochePosay and Vichy Laboratories dermo-cosmetics
Johnson & Johnson
Baby products (powder, shampoo, oil, lotion)
Band-Aids and other first-aid products
Womens health and personal care products (Stayfree, Carefree, Sure & Natural)
Neutrogena and Aveeno skin care products
Nonprescription drugs (Tylenol, Motrin, Pepcid AC, Mylanta, Monistat)
Prescription drugs
Prosthetic and other medical devices
Surgical and hospital products
Acuvue contact lenses
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The Operational Auditing Handbook Auditing Business And IT Processes
Authors: Andrew Chambers, Graham Rand
2nd Edition
0470744766, 978-0470744765
