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Segment 1: 18-23 year old male and female college students, working part-time jobs (income < $15,000), living within 2 miles of the restaurant that eat
Segment 1: 18-23 year old male and female college students, working part-time jobs (income < $15,000), living within 2 miles of the restaurant that eat out for friendly get-togethers. Segment 2: Faculty aged 30 , with full-time jobs (income > $40,000), living within 10 miles of the university that eat out for happy hour with colleagues and dinner with family and friends. Segment 3: Community members (not affiliated with the university) aged 18-65, working full time making between $20,000 and $90,000 annually that eat out with family and friends. which market segment(s) meet all five criteria for effective segmentation? Select all segments that you feel meet the five criteria for effective segmentation. Segment 1 - University students Segment 2 - University faculty Segment 3 - Community members not affiliated with the university Segments 1 & 2 All three segments
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