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Segment 1: 3,000 customers with WTP for car wash = $8 Segment 2: 2,000 customers with WTP for car wash = $5 What is the
Segment 1: 3,000 customers with WTP for car wash = $8 Segment 2: 2,000 customers with WTP for car wash = $5 What is the best single price for these 2 segments? What is the elasticity of the car washes? How can you increase the revenue
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