segment contribution margin analysis

Segment Contribution Margin Analysis The Walt Disney Company (DIS) is a global entertainment company that is organized into four business segments as follows: Medio Networks: Television production and distribution, including ABC television network, ESPN, National Geogrophic. Parks, Experiences, and Products: Theme parks and resorts, including Walt Disney World and Disneyland; Experiences, including Disney Cruise Line and Disney vacation Club; Products, including Disney and Pixar characters, comic books, and magazines. Studio Entertainment: Music and motion picture production and distribution, induding Twentieth Century Studios, Marvel, and Lucasfilm. Direct-to-Consumer s international: Streaming services, including Disney+, ESPNt, and Hulu. For a recent year, Disney reported the following segment results (in millions): Assume the following percentages of total operating expenses for each segment are variable: a. Prepare a variable costing income statement for the Walt Disney Company by segment. If required, use a minus sign to indicate an operating loss. Round all amounts to the nearest million. b. Compute the contribution margin ratio for each segment. Round ratios to the nearest tenth of a percent. c. Based on your answers to (a) and (b), interpret the segment performance. b. Compute the contribution margin ratio for each segment. Round ratios to the nearest tenth of a percent. c. Based on your answers to (a) and (b), interpret the segment performance. All segments generated a International segments generated operating contribution margin, even though the Parks, Experiances, and Products and Direct-to-Consumer 8 The Media Networks segment generated the and contribution margin ratio. The Parks, Experiences, and Products and Studio Entertainment segments generated approximately the. contribution margin ratios. However, because of its size, the Parks, Experiences, and Products segment generated ! than the Studio Entertainment segment. The Direct-to-Consumer \& International segment generated the contribution margin contribution margin ratio and contribution margin. The recent COVID-19 pandernic and Products and Studio Entertainment segments were affected the preceding results. The Parks, Experiences, affected. Thus, the preceding results are of Disiey's normal operations for these segments