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Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment
Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) Home Box Office (pay television) $74,400 67,500 Warner Bros. (films, television, and videos) 82,700 Assume that the variable costs as a percent of sales for each segment are as follows: Turner 23% Home Box Office Warner Bros. 55% 29% a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. Revenues Variable costs Contribution margin Turner Home Box Office Warner Bros. Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) Home Box Office (pay television) $74,400 67,500 Warner Bros. (films, television, and videos) 82,700 Assume that the variable costs as a percent of sales for each segment are as follows: Turner 23% Home Box Office 55% Warner Bros. 29% a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. Revenues Variable costs Contribution margin Contribution margin ratio (as a percent) Turner Home Box Office Warner Bros.
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