Question
Segment Ideal Values (-25 to +25) Price Wt. Complex. Freq .Power Speed Alpha 6.9 9.3 13.0 -2.1 -16.9 12.6 Beta 2.9 16.4 5.5 1.3 -16.0
Segment Ideal Values (-25 to +25)
Price Wt. Complex. Freq .Power Speed
Alpha 6.9 9.3 13.0 -2.1 -16.9 12.6
Beta 2.9 16.4 5.5 1.3 -16.0 7.3
Gamma 5.3 17.9 2.5 11.8 -14.5 2.6
Delta -9.6 20.0 -0.9 5.2 -15.9 -4.7
Epsilon -14.6 22.1 -6.1 -5.0 -19.6 -13.7
Find the ideal product value for each attribute in segments gamma, delta, and epsilon.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
