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Segment Revenue Horizontal and Vertical Analyses The comparative regional segment revenues for McDonald's Corporation are as follows: Recent Year Prior Year (in millions) (in millions)

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Segment Revenue Horizontal and Vertical Analyses The comparative regional segment revenues for McDonald's Corporation are as follows: Recent Year Prior Year (in millions) (in millions) United States $8,814 $8,528 Europe 10,827 10,886 APMEA 6,391 6,020 Other Countries & Corporate 1,535 1,572 Total revenues $27.567 $27,006 APMEA = Asia/Pacific, Middle East, Africa a. Provide a horizontal analysis of the regional segment revenues using prior year as the base Year. Round all percentages to one decimal place Enter all amounts in millions. Enter negative values as negative numbers. McDonald's Corporation Horizontal Analysis Prior Year (in Millions) Increase (Decrease) Amount $8,528 Recent Year (in millions) $8,814 Increase (Decrease) Percent United States % 10,827 % 10,886 6,020 6,391 % Europe APMEA Other Countries and Corporate Total revenues 1,535 1,572 % $27,567 $27,006 b. Provide a vertical analysis of the regional segment revenues for both years. Round all percentages to one decimal place Note: Due to rounding of the percentages, total revenues may exceed 100% McDonald's Corporation Vertical Analysis Recent Year Amount (in millions) Recent Year Percent 38,814 Prior Year Amount (in millions) Prior Year Percent $8,528 % United States % Europe 10,827 90 % 10,886 6,020 APMEA 6,391 96 % 96 1,572 % Other Countries and Corporate 1.535 Total revenues $27,567 $27,006 96 c. Which of the following showed a percentage decrease based on the vertical analysis

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