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Segmentation and Positioning OVERVIEW: Individually, you are to develop a segmentation and targeting strategy for Uber Eats . LOGISTICS: Research the company and target. Fill
Segmentation and Positioning
OVERVIEW: Individually, you are todevelop a segmentation and targeting strategy for Uber Eats.
LOGISTICS:
- Research the company and target.
- Fill in template.
TEMPLATE:
| Description | Primary Target | Secondary Target |
| Overview | ||
| Demographics | ||
| Identifying Characteristics | ||
| Basic Needs and Requirements | ||
| Purchasing/Shopping Habits and Preferences |
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
