SEGMENTATION TARGETING AND POSITIONING THE PRODUCT We can segment the market according to the following ways:- 0 Gender- We can segment the market by gender by bringing out cell phones of different colour as female are generally attracted towards bright colour such as pink, red, white etc. Female generally go for mini, slim, light weight phones. 0 Income We can segment the market according to income by bringing out cell phones of different price range as there are different people in our country with different income level. EX- A rich person would go for a hi-tech phone, or a multimedia set where as a poor person would go for a simple black 85 white set. 0 Age A person's taste varies with his age, like an old person would want a simple phone which would only serve his purpose of calling where as a middle age person would look for a business or smart phone which would keep him uptodate with his mail and business. Where as a teenage would be looking for a hitech multimedia set with all facilities for entertainment like camera, music player, internet facilities, games etc. 0 Status- A person may buy goods to show his status. People trend to buy costly items to show their status belonging