Question
Segmentation, Targeting, Positioning Hyundai Ad: https://www.youtube.com/watch?v=ksl8J8oMMQQ Toyota Ad : https://www.youtube.com/watch?v=pCHFHYe5rog One ad uses a rational appeal and the other ad uses a more emotional appeal.
Segmentation, Targeting, Positioning
Hyundai Ad: https://www.youtube.com/watch?v=ksl8J8oMMQQ
Toyota Ad: https://www.youtube.com/watch?v=pCHFHYe5rog
One ad uses a rational appeal and the other ad uses a more emotional appeal. Which ad do you think is most effective in motivating its target and why?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
