Segmentation: Which type/types of segmentation strategies do you find suitable for your company and its new product? Geographic, demographic, psychographic, behavioral, or a hybrid? Why? (Provide your explanations)Targeting: Which strategy do you find suitable for targeting your company's identified segments? Mass marketing, differentiated, niche, or micromarketing? Why? (Provide your explanations)Who are the primary target customers for the new product??What are characteristics of the potential customers??What do they value? Positioning: positioning statement:To (target segment and need) our (brand) is a (concept) that (point-of-difference).

Company Overview Telsa was founded in 2003 by Malcom Smith and Martin Eberhard who were engineers from the Silicon Valley at the time tesla was it was struggling financially until Elon Musk made several donations. Eventually Elon Musk became the new CEO due to mismanagement of the company. He ended up firing the previous CEOs and as well a quarter of the employees at the time. Scince then Tesla has made four vehicles that are still in production to this day which are the Model S, Model X, Model Y, and the Model 3. Tesla Inc which was also known as Tesla Motors Inc is an automotive and technological firm that makes their own electric vehicles and as well as energy storage units. Tesla's headquarters are in Palo Alto, California with a revenue of $31.54 billion dollars in 2020 from the income source of consumers who buy Tesla's products according to MSN money. Tesla is in hopes in expanding to the global market to try and begin to transition people into the future of all-electric vehicles TSLA - Financial Reports for TESLA, INC. - MSN Money Industry Overview In today's (market/Industry) we are starting to see a major change in the future of automobiles and how they are being made. Looking at the industry, Tesla as of right now does have immense competition like Harley-Davidson, Zero Motorcycles, Damon motorcycles etc. The one advantage that tesla has over its competitors is its reputation with their electric car and its ability to produce vehicles as well when they enter the global market. Telsa also has another advantage and that is the use self-autonomous driving which no other competitor in the market has as of right now. One other major important advantage that tesla has over the other the other competitors is Tesla's large supercharger stations network and currently no other competitor that tesla has a network supercharger stations and are now using solar panels at charging stations to charge your vehicle use for shade as well. Mission Statement 4 At Telsa we strive to create captivating vehicles in the 21st century by transitioning the world to all-electric vehicles. As well as speeding up the arrival of ecofriendly transportation by bringing contivoting wahisles to the alohal market as fast as nassibla for nannla who aninw caving Page 7 of 9 2,470 words English (U.S.) Text Predictions: On - 100% + Give Feedback to MicrosoftMission Statement 4 At Telsa we strive to create captivating vehicles in the 21st century by transitioning the world to all-electric vehicles. As well as speeding up the arrival of ecofriendly transportation by bringing captivating vehicles to the global market as fast as possible for people who enjoy saving the environment and love driving. Goals . To transition the global market to driving all-electric vehicles, including motorcycles for the future. This is something we are already starting to see a transition in with other vehicle manufactures to all electric by 2035. This all-new product can make it much better to transition and easier for that transition when it happens. This product will also generate more income for the company as well. Compete with other all-electric motorcycle manufacturers like Harley-Davidson, Zero Motorcycles, Damon motorcycles. Etc. We want to create an all-electric motorcycle that can compete with other competitors in terms of price, performance, and looks of the motorcycle. Create the first ever motorcycle to have a longer range in how far it can travel than other competitors. Use better electric motors that can produce more power more efficiently and be able to charge faster a charging station. Gain new customers who are in the market for an all-electric motorcycle this can allow for new customers who are curious about all-electric motorcycles to experience something new. This can also bring new customers from other competitors to see what the defense of the new product. This could be from the other advantages the new all-electric motorcycle can bring to the market. Also bring a possible semi-autonomous driving on the new all-electric motorcycle. . Appeal to the masses with better pricing for the new motorcycle and be to be affordable to the masses. A way of doing this is to make all-electric motorcycle is with different sizes batteries. This will cause the price to become more affordable to others that in the market to buy one. By having these different options, it will appeal to a lot more people. Page 7 of 9 2,470 words English (U.S.) Text Predictions: On - 100% + Give Feedback to MicrosoftEnglish {U53 \"'J \"" """ ""u' '" "n' ' \""- "L'l'" \"'\"uu'\" "" \"'11"; 'u' m-.. \"1'!\" \""m'" Opportunities Nowadays, it is appearing that many people are becoming increasingly aware of the environmental effects of gasoline which is causing people to become more attracted towards more sustainable alternatives. This is leading people to want to possibly invest in electric cars rather than continuing to use gasoline cars. If more people are becoming interested in electric cars this would give Tesla an advantage to those who wish to purchase a more sustainable mode of transportation. Even though Tesla is not the only company that provides electric vehicles it seems as though they have made a name for themselves in such an industry that most people look to their company for such a vehicle. This benets them deeply because if they were to come out with newer models of cars or even with a new product line such as electric motorcycles it will be sure to bring in a high demand of those wishing to purchase their products. It even is coming to light how policies towards more sustainable options to transportation are being passed. Such as the executive order that was passed in California that states by 2035 al] newer cars will need to be zero emission which will lead to Tesla having an advantage when the time comes. As mentioned, Tesla has created a name for themselves in the electric vehicle industry that such an executive order will just increase their prot. Talk about oil prices going up! this causes for the demand of all-electric for vehicles to up. Threats What obstacles do you face? What is your competition doing that you should be worried about? Are the required specifications for your job, products or services changing? ls changing technology threatening your position? Do you have bad debt or cash-ow problems? Could any of your weaknesses seriously threaten your business? The obstacles that the Tesla company is facing i=s Some competitors ??? More competitors as more car companies are moving towards providing more electric cars as wall rlnp. t'n Test Predictions: Dn Segmentation, Targeting, and Positioning Segmentation Targeting Positioning ... Marketing 4P's Product Decision Price Decision Place Decision Promotion Decision Page Break Work Cited English (U.S.) Text Predictions: On