select 1 specific brand that you are loyal to and is relevant to the beauty industry. In a 1,000-word essay, you are to present an analysis on the brand explaining the following:

• The total product concept and product mix.
• Describe how the consumer good/brand is classified- I.E. convenience goods, shopping goods, or specialty goods.
• Explain the branding strategy- I.E. Logo, the package design, product design and content, pricing, marketing and communications, describing the loyalty of the target market
• Discuss the role of packaging and labelling in the development of the product strategies - Does it fulfill the four basic functions?

This assignment should follow APA formatting guidelines, including a full reference list outlining all references used as well as in-text citations for all ideas that are not your own.