Question
Select 2 different companies, analyze these companies by using the marketing mix as a yard stick on how they market their products to their customers.
Select 2 different companies, analyze these companies by using the marketing mix as a yard stick on how they market their products to their customers. Not only that, explain the process to the extent of final consumers paying for these products.
in-text citations to beincluded and support course and external content as part of the assignment response
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
