Select a B2B company with both an online store and physical store in Australia (the chosen company may sell in both B2B and B2C markets, however, this assessment focuses on the company's B2B business). The selected company should be either facing a challenge of market share or gaining/sustaining a competitive advantage. Select another company from the same industry sector that has an online as well as an offline presence and is the market leader in the B2B business. Address the following questions by gathering information from the companies' websites, physical store, and secondary sources, e.g., business magazines, newspapers, the internet, and other relevant sources. (i) Describe the channels and touchpoints utilized by the companies for serving their business customers (you may present them in a table). (ii) Identify the primary purpose of the omnichannel that any of the chosen companies utilize for serving their customers. (iii) Identify and describe the main resource(s) used to develop the omnichannel. (iv) Compare and contrast the approaches used by the companies for developing the omnichannel. (v) What conclusions do you draw based on the above analysis?