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select a brand that faced ethical or legal issues. Determine how these issues influenced consumer perceptions of the brand and how it impacted their engagement

select a brand that faced ethical or legal issues. Determine how these issues influenced consumer perceptions of the brand and how it impacted their engagement with the brand.

What were the ultimate implications for the brand? What should the brand have done differently, and why?

Provide at least two additional resources to support your reasoning.

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