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Select a brand that you are interested in and discuss the dimensions of the Brand Resonance Model and how the brand has achieved brand resonance.
Select a brand that you are interested in and discuss the dimensions of the Brand Resonance Model and how the brand has achieved brand resonance.
List all the POP and PODs that are attributable to this Brand.
How do these POPs and PODs compare to the closest competitor? What are your recommendations for the brand that you have just analysed?
(should present knowledge of Brand Resonance Model, brand resonance, POP and PODs )
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