Select a campaign created by a BRAND concentrated on Padma Bridge. Analyze the campaign based on the theory provided in the Marketing Communication Guidelines - Add a picture. - Page limit: 2 pages. Marketing Communication Guidelines - Be analytical: Use frameworks of consumer behavior and managerial decision making to develop well-reasoned communication programs - Be curious: Fully understand consumers by using all forms of research and always be thinking of how you can create added value for consumers - Be single-minded: Focus message on well-defined target markets (less can be more) - Be integrative: Reinforce your message through consistency and cuing across all communications - Be creative: State your message in a unique fashion; use alternative promotions and media to create favorable, strong, and unique brand associations - Be observant: Monitor competition, customers, channel members, and employees through tracking studies - Be realistic: Understand the complexities involved in marketing communications - Be patient: Take a long-term view of communication effectiveness to build and manage brand equity Select a campaign created by a BRAND concentrated on Padma Bridge. Analyze the campaign based on the theory provided in the Marketing Communication Guidelines - Add a picture. - Page limit: 2 pages. Marketing Communication Guidelines - Be analytical: Use frameworks of consumer behavior and managerial decision making to develop well-reasoned communication programs - Be curious: Fully understand consumers by using all forms of research and always be thinking of how you can create added value for consumers - Be single-minded: Focus message on well-defined target markets (less can be more) - Be integrative: Reinforce your message through consistency and cuing across all communications - Be creative: State your message in a unique fashion; use alternative promotions and media to create favorable, strong, and unique brand associations - Be observant: Monitor competition, customers, channel members, and employees through tracking studies - Be realistic: Understand the complexities involved in marketing communications - Be patient: Take a long-term view of communication effectiveness to build and manage brand equity