Select a company in the services industry (throughdidtheyhelp.comwebsite or from the news)and describe someBig M (strategic) and/or little m (tactical)steps or actions this company has conducted in the past 4 months(see book and Porter's reading for definitions). These may include changing things around or staying the course. Please elaborate on the following questions:

a) How are these steps aligned (or not) with the company's overall strategy?

b) What is the impact of these steps on consumers, communities, and/or society?

c) What marketing trends do these steps represent? (i.e. shift to product glut and customer shortage; shift to information power from marketer to customer; shift in generational values and preference; shift in distinguishing Marketing (Big M) from Marketing (little m); shift to demanding return on investment).