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select a company of your choice and a brief history of what they do and tell the segment they are targeting and product mix,
select a company of your choice and a brief history of what they do and tell the segment they are targeting and product mix, the basis they use to segment.
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INTRODUCTION A market segment is a group of customers who share a similar set of needs and wants As a marketing professional it is important to take a look at who is your target consumer audience and ...
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
