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Select a company of your choice that has a website. Describe aspects of effective website based on Rayport and Jaworski (2001) and discuss how these

Select a company of your choice that has a website. Describe aspects of effective website based on Rayport and Jaworski (2001) and discuss how these aspect(s) are adopted by your selected company. Recommend steps that can be taken by the selected company in designing a more attractive and effective website.

subject : MARKETING MANAGEMENT

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