Select a company that you are familiar with. As a marketing executive in the company, you are assigned to come out with a new product line. First, create positive brand name for the product, followed with logo, packaging, and point-of-purchase (P-O-P) materials. You can visualise it with attaching pictures to support your answer. Next, propose a marketing communication campaign plan for the new product by elaborating and selecting the best approaches to be adopted by the company.

1. Assessment on the marketing communication campaign plan. ( Briefly covered any FOUR of the marketing communication campaign plan with relevant examples.)
2. Assessment on deciding the best approaches along the steps in marketing communication campaign plan. (The assessment was very clear, decide on the best approach and well supported with relevant reasons in any FOUR of the marketing communication campaign plan.)