Question
Select a company that you know to be a B2B company. 1. Tell us about the business product or service that is sold and to
Select a company that you know to be a B2B company.
1. Tell us about the business product or service that is sold and to whom do they sell their products.Who are their business partners? Do they have code of ethics? As it relates to this chapter in B2B sales/ marketing/ relationships, why might this be important?
2. How do they use the internet in B2B marketing (website, social media)? Please provide links.Is this the result of a strategic alliance or partnership (the book cites examples of Disney and yahoo, Netflix and Amazon)
3. Do they use content marketing on the platforms above? Please share an example (screenshot or link).How does the content help stimulate business?
If they do not, what are the implications of not providing this type of information?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
