: Select a company which is located where you live. Briefly describe its business then identify what you believe is its most significant business risk. Using the company you selected for the discussion forum, performa very brief strengths, weaknesses, opportunities, and threats (SWOT) analysis. Please identify what you believe to be the companys primary strength, weakness, opportunity, and threat.

Select what financial ratios or measures you believe are most useful in identifying this business's risks. What would you look for (in the financial ratio/measurement) to know the business was/is at risk?