Select a company whose products you consume. With some light internet research, explore the company's position within their industry, focused on Porter$$s Five Forces and the value chain of the company. Answer the following:

How does the current Five Forces analysis help explain the current competitive advantage in the industry?

How is the value chain used to increase competitive advantage?

If it is not used effectively, what adjustments to the current value chain would you suggest to increase the competitiveness of the company?