Select a consumer market that you are interested in - remember that a market is a group of people who make buying decisions (people who eat breakfast is a market, oatmeal is not a market)

Develop a segmentation model for the market by doing the following:

Describe the market you have selected

Using the at least three different variables to segment the market - being sure to show the entire segmentation model.

Develop a description of the market segment you have identified that discusses their characteristics

Discuss how your market meets the criteria of being large enough, reachable, and responsive. This will require some research!