7. If you were purchasing magazine advertising space for a manufacturer of golf clubs such as Taylor-
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7. If you were purchasing magazine advertising space for a manufacturer of golf clubs such as Taylor-
Made or Calloway,what factors would you consider? Would your selection of magazines be limited to golf publications? Why or why not?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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