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Select a consumer-products company belonging to the Fortune 500 . Search the Claritas Zip Code Lookup site for a zip code of an area you

  • Select a consumer-products company belonging to the Fortune 500.
  • Search the Claritas Zip Code Lookup site for a zip code of an area you are familiar with.
  • Describe how the company's key product and brand elements fit the needs of the market described.
  • Evaluate the company's ability to address this market.

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