Select a CPG manufacturer of your choice (please also select a country of your choice) Assume that you are the marketing manager of this manufacturer.

Write a report addressing the following questions:

Scan the market and identify an eB2B platform that is appropriate to your company and brand/s

Analyze the possible implications of the existing distribution channels

Identify what you have to offer eB2B platforms, how much value you can add and in what dimensions

Develop a negotiation approach, including clear objectives and a clear offering.