Select a firm and look up the trailing twelve month net profit margin and the trailing twelve month asset turnover for that firm. Next select a competing firm and look up the same two ratios for that firm. Use the ratio values you now have to calculate the trailing twelve month return on assets (ROA) for both firms. Compare the ROA for each of the firms to the trailing twelve month industry average ROA given by reuters.com. Briefly comment on your findings. -- ownership