Select a firm from anywhere in the world and analyse the internal and external influence of COVID-19 on the staretgic position of that firm. Summarise these factors and propose the 1 most challenging factor that could affect the firm's strategy. The proposed headings and word count per heading are shown below:

Executive summary

Background to the firm

Impact of COVID-19 on the internal and external factors affecting the firm

Proposed approach to tackling the challenge.

The work will require 10 Harvard references of which 5 at a minimum of need to be academic, and 5 can be from the firm's web site, business news and other credible sources of information.