1. Select a Global Fortune 500 Company. Samsung Electronics
2. What specific product Samsung Electronics offers in at least three different countries?
3. Assess the Marketing Mix for this specific product in each of the three countries, identify the Marketing Mix components for each of the countries.

a) Product - What are the basic product benefits, brand name, warranty, service, or innovative qualities?

b) Price - Currency exchange, any planned discounts during the year, method of payment accepted, or e-marketing (if applicable).

c) Promotion - Advertising, sales promotion, public relations, personal selling, etc...

d) Place (distribution) - Market entry method, channels of distribution, and channel cooperation.

References that can help

• http://fortune.com/global500/
• http://www.forbes.com/global2000/
• http://www.bea.gov/international/index.htm
• http://www.economist.com/
• http://www.census.gov/foreign-trade/statistics/notices/20140307_exh19.html
• https://www.cia.gov/library/publications/the-world-factbook/
• http://countryfacts.com/
• http://www.factmonster.com/countries.html
• http://www.state.gov/countries/
• https://www.sba.gov/content/do-your-market-research