Question
Select a healthcare product or service in US( such as a hospital, clinic, health insurance, pharmaceutical product or medication) and discuss the service by using
Select a healthcare product or service in US( such as a hospital, clinic, health insurance, pharmaceutical product or medication) and discuss the service by using the 4 Ps of marketing to assess a healthcare product or service.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
