Select a 'leading company' from a MarketLine 'industry profile' report for 'Pharmaceuticals'; MarketLine has a range of industry profile reports for 'Pharmaceuticals' for different regions (e.g. Global, Europe, Asia-Pacific) and for individual countries (e.g. UK, China, India). Each report includes overview information on the leading companies in that particular geographic area. The University of Warwick's MarketLine database can be accessed via http://encore.lib.warwick.ac.uk/iii/encore/record/C__Re1000403.

Undertake further research on your selected company and then, select one area from the module (forecasting, capacity management, inventory management or scheduling & planning) and identify one developing technology/digital technology that you believe is, or could, improve the logistics and operations if effectively applied to your 'leading company'. Critically assess the application, identify the business benefits, and discuss the challenges in implementing this technology to your company.