Select a product from a well-known brand and perform an analysis of the brand?

• What components make up the brand? How does it create brand equity?
• What is the image that customers associate with the brand and why?
• What makes the brand successful?
• What have you learned about this brand from social media either as a company advertisement or from word-of-mouth?

As a second part of the discussion, describe an experience you have had with an organization that did not deliver on the expectations set by its brand?