Select a product, good, or service of your choice from any industry. Then respond to each of the questions below.

What is the product, good, or service you chose (hereafter referred to as product) and what company offers it?

How do you measure the value of this product?

How does the company measure the value of this product?

How does the company use the marketing mix, or the 4Ps of marketing, in the process? Provide examples.

What is the marketing process for this product?

What are the ethical implications of the companys marketing strategies for this product?

How does the concept of consumerism relate to this product?

How does the concept of sustainability relate to this product?

What are the ethical implications for the company in regard to consumerism and sustainability?