Select a product of a particular brand that is sold in your hometown in one of the following categories:

• -Automobile
• -Chocolate
• -Fragrance
• -Fitness equipment
• -Home appliance
• -Luggage and travel bag
• -Organic products
• -Skin care
• -Sport shoes
• -Watch
• -Video game console
• You are given HK$3,000,000 as a promotion budget for the selected product to attract customers via two of the integrated marketing communications (IMC) tools (advertising, sales promotion, personal selling, public relation, and direct marketing) in coming 6 months in your hometown.
• Guidelines:

1. Explain the most significant benefit from the perspective of the target customers of this selected product.
2. Explain and justify the percentage and breakdown of the budget that you would allocate into these two integrated marketing communications (IMC) tools.
3. Analyse and justify the ways to attract customers via these two integrated marketing communications (IMC) tools.
4. You should develop arguments logically to support your rationales or viewpoints.
5. This essay should be well structured and organized. Please correct any grammatical
6. and typo mistakes before turning in your essay.