1. Select a product or service for which you would like to develop a marketing plan. This may be a business idea you may have thought about in the past. Do not select a product or service that is currently on the market.

The plan should be no less than 15-20 pages in length NOT including your title page, reference page(s), attachments, and appendices. Use Standard APA (7^th ed.) style, double-spacing.

II. Suggested Marketing Plan Outline Option

Suggested Marketing Plan format option. You are welcome to use the sample format in the text book on Page 61 for Pegasus Sports International - And adapt it to fit the business proposal you are working on.

An alternative format from another marketing text is as follows:

1. Title Page

2. Executive Summary

3. Table of Contents

4. Introduction (Context)

5. Situational Analysis (including SWOT, market research, etc.)

6. Marketing Planning (including objectives, product/service, targeting, positioning, pricing, etc.)

7. Implementation & Control of the Marketing Plan (including logistics, personnel, facilities, etc.)

8. Summary

9. Appendices (including Financial Plan - 3 years)

10. References

The primary question to ask is: If I presented this proposal to an SBA Loan officer (or my Board of Directors), would he/she/they be likely to approve this business venture (for-profit or non-profit)?