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Select a product or service of your interest. This can be something new or an existing product/service. Assume that you will take this product/service to
- Select a product or service of your interest. This can be something new or an existing product/service. Assume that you will take this product/service to the global marketplace. Create a marketing plan based on course concepts. Be sure to consider domestic pricing and international pricing. Be very specific on one specific international market you intend to penetrate including:
- Comparison of domestic and international marketing strategies.
- Demand Function Analysis.
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