Question
Select a product you are familiar with and know a great deal about. (This may be an item you have shopped for, or a tangible
Select a product you are familiar with and know a great deal about. (This may be an item you have shopped for, or a tangible service purchased in the last 6 months.)No iPhones are to be used for this question Under each of the categories listed, fill in the required information about the product . (20 marks total)
a. For the product you have chosen, describe and explain each of the four parts of the value-added product selling model. You must explain using the product you have chosen for full marks. (8 marks)
(Respond in complete sentences)
b. How does the product or service perform? Is there any data on the product's performance? What are they? (3 marks)
(Respond in complete sentences)
c. What kind of maintenance and care does the product require? How often? (4 marks)
(Respond in complete sentences)
d. Could you, as a sales representative, sell the product you have written about in categories (a) through (d)? Why or why not? (5 marks)
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