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Select a prominent business you are interested in and would like to research. important: The business you selectwill be the focus business you will use
Select a prominent business you are interested in and would like to research. important: The business you selectwill be the focus business you will use throughout the weekly assignments in this course. Imagine you are a brand or product manager for a prominent business, You and your marketing staff have been tasked with selecting a target market to market your product or service. You must direct your staff to effectively determine the brand's positioning. Develop a summary for your selected business that includes the following: - The business name and description - An assessment of the brand's positioning - Proposed marketing staff positions and duties - An assessment of different segments that might exist in the company's target market - Details of customers and potential customers who represent the company's market segment and how you plan to analyze their behavior - A SWOT analysis on yourfocus business and its competition Write your summary in a BSD-word Microsoft Word document
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