Select a publicly-traded firm of your choice that enjoys a solid shareholder base and launched within the past 10 years. You may use the firm you have chosen to profile for the course-long assignment Financial Analysis and Proposal or a completely different organization altogether. What challenges has this firm encountered (or is likely to encounter) in terms of 1) incorporating ethics into financial management practices, and 2) maintaining/sustaining ethical practices in the faces of internal or external (market) pressures? Frame your response relative to the financial managers fiduciary duty to maximize shareholders wealth.