Question
Select a website to address in your plan (either from your final project or from the UX Awards). During a recent stakeholder project meeting, your
Select a website to address in your plan (either from your final project or from the UX Awards). During a recent stakeholder project meeting, your clients engage in a heated debate over perceived usability issues on their website. As a UX designer, you communicate to the stakeholders the importance of user research and usability testing to clarify how their users experience and interact with the sites interface. Before the client will assign a budget for the user research, you must create a concise, formally written UX research plan. To ensure stakeholder buy-in, your plan must be well defined, user centered, and delivered promptly. Address the following sections in your research plan, which will be submitted as a Microsoft Word document: Title Plan Author Stakeholders Date Background of study Goals for conducting the study Proposed research questions Study methodology Participant characteristics Schedule Proposed usability test script with two task scenarios Rubric Guidelines for Submission: Your paper should be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in MLA format. The plan must include two task scenarios.
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